This blog, wishbone clover, started as a collaborative exploration of obsessions, observations and omphaloskepsis by Cat, Colleen and the enigmatic Cheap Girl.

Times change, and so do blogs.

Colleen and Cheap Girl have largely moved on to new excitements, while Cat continues to share her Deep Thoughts on wishbone clover, covering topics as diverse as:

Cat's Story:

Cat Lincoln, aka @DearBadKitty, is a founder and principal of Clever Girls Collective, a Bay Area social media agency. She is a writer, photographer and beauty product junkie, loves to travel, and is on a quest to find an acceptable kitchen composting vessel.

With a voice that can range from provocative to evangelical, Cat wields words to inspire laughter, tears and animated purchasing activity. Her expertise includes creating SEO content that drives traffic, builds community and converts to sales. Her specialties include marketing strategy, content creation, networking and corporate communications.

Cat has over 18 years of corporate marketing experience, leading major strategic, brand, and creative programs for Fortune 500 companies. During her tenure at ADP and Wells Fargo she directed B-to-B and B-to-C initiatives, and her responsibilities included managing an in-house creative team as VP of Marketing. Her background includes several major campaigns targeting high-net-worth and luxury consumers.

She can be found blogging at several spots, with an audience of millions readers. Her outlets include: AOL Lifestyle sites GreenDaily, Holidash and StyleList, travel site UpTake, and good news site Tonic. Topping her list of interviewees are: style legend Martha Stewart, journalist Tom Brokaw, eco-friendly designer Stella McCartney, Project Runway winner Christian Siriano, environmentalist Colin Bevan, Earth Days director Robert Stone and documentary filmmaker Joe Berlinger.

She is the co-creator of the collaborative entertainment blogs wishboneclover, and 40whatever. You can also get Cat's reviews of stuff -- both bought and comp'd -- over at the linked blog, Lucky Cat Reviews.